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Designing the Human Business. Leveraging Design Thinking to craft powerful and innovative business models

Książka w języku 1
Autor:
Anthony Mills
Designing the Human Business. Leveraging Design Thinking to craft powerful and innovative business models Anthony Mills - okladka książki

Designing the Human Business. Leveraging Design Thinking to craft powerful and innovative business models Anthony Mills - okladka książki

Wydawnictwo:
Packt Publishing (Z chęcią przeczytam książkę w języku polskim)
Ocena:
Globally, 275,000 new business ventures get launched every single day, and ninety percent of them fail. One of the most fundamental reasons for that is that they don’t solve a real market problem that a real market population has, in a way that resonates with that market and sells their solution. Consequently, they struggle to gain traction and attain scale.
In this book, you’ll learn what business models are. Additionally, you’ll find out what business model innovation is and ultimately, how to use Design Thinking to identify not just a winning value proposition, but also bring that value proposition to the market in a way that resonates with customers. In doing so, you’ll be able to unlock maximum value for your business, allowing it to attain maximum scale through growing waves of adopters.
By the end of this book, you’ll understand what you need to do to uncover your targeted markets’ ‘reason to buy’, as well as how to wrap a winning business model around that reason so that your business can gain traction and achieve scale.

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O autorze książki

Anthony Mills is a globally sought-after thought leader and business influencer who has worked with clients all over the world to build, grow, and sustain highly profitable innovation pipelines. He is recognized as one of the world's foremost authorities on strategic innovation in both corporate and entrepreneurial settings. He's the author, co-author, or executive editor of seven books. An award-winning, internationally recognized innovator, Anthony has brought countless innovations to the organizations he has served. In his 30+ years in business, he has held executive leadership roles in strategy, design, engineering, marketing, manufacturing, quality, and product management, giving him a rare and holistic perspective on innovation. He currently serves as Executive Director of Global Innovation Institute (GInI), CEO of Legacy Innovation Group, and adviser to numerous advisory boards worldwide.

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