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Cracking the Product Marketing Code. Craft winning go-to-market strategies for market domination

(ebook) (audiobook) (audiobook) Język publikacji: angielski
Cracking the Product Marketing Code. Craft winning go-to-market strategies for market domination Iman Bayatra, Daniel Kuperman - okładka książki

Cracking the Product Marketing Code. Craft winning go-to-market strategies for market domination Iman Bayatra, Daniel Kuperman - okładka książki

Cracking the Product Marketing Code. Craft winning go-to-market strategies for market domination Iman Bayatra, Daniel Kuperman - okładka audiobooka MP3

Cracking the Product Marketing Code. Craft winning go-to-market strategies for market domination Iman Bayatra, Daniel Kuperman - okładka audiobooks CD

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Bądź pierwszym, który oceni tę książkę
Stron:
292
Dostępne formaty:
     PDF
     ePub

Ebook

94,99 zł

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Do przechowalni

In the ever-evolving product landscape, the significance of building the right product and bringing it effectively to the right market cannot be overstated. With this book, you’ll learn how to bridge the gap between your product and the market to meet customer needs effectively.
Equipped with a comprehensive understanding of product marketing and its key functions—inbound and outbound strategies—you’ll discover how these strategies interweave throughout the product launch process and how to effectively leverage them to bring a product to market.
This product marketing book will help you master the inbound strategies, influencing product development by conducting market and customer research, analyzing the competitive landscape, identifying customer segments, and building buyer personas to identify gaps and drive product innovation.
Next, you’ll get to grips with outbound strategies, the driving force behind product adoption and sustained exponential growth. You’ll create and test messaging and positioning, build the go-to-market (GTM) plan, enable your sales team to maximize effectiveness, and ensure a product-market fit throughout the different stages of the buyer journey with impactful collaboration internally and externally for creating value.
By the end of this book, you’ll have transformed into a product marketing expert enhancing product innovation, driving product adoption, and accelerating growth.

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O autorach książki

Iman Bayatra, Daniel Kuperman
Iman Bayatra, a director of product marketing at Coachendo, has been a PMA community member since its founding. She is a PMA ambassador and has contributed to many PMA projects. Iman has a breadth of experience in bringing new products to market, positioning existing products for expansion and driving sustainable revenue growth at tech companies.
Daniel Kuperman has over 10 years of marketing, product marketing, and marketing management experience in addition to many years of experience as a management consultant for Fortune 500 clients. He has worked with companies of all sizes including several startups in helping them plan and execute marketing campaigns and programs. As a passionate marketer, he has presented at conferences, written articles, and regularly posts on his blog at www.effectivemarketer.com. Daniel currently leads product marketing for Axcient, a cloud-based provider of disaster recovery and business continuity services. He lives in Mountain View, CA, with his wife and two children. Follow him on Twitter at @danielkuperman.

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