Dagna Siuda - ebooki
Tytuły autora: Dagna Siuda dostępne w księgarni Onepress
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The main purpose of this monograph is to present the concept of brand and the strategies of brand management, with particular emphasis on the importance of brand elements, brand identity and brand promotion. This monograph has resulted in two important contributions. Froma theoretical standpoint, it has contributed to brand management concept an(13,05 zł najniższa cena z 30 dni)
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