Facebook
ODBIERZ TWÓJ BONUS :: »

New media in the marketing communication of enterprises in the international market (ebook)(audiobook)(audiobook)

Autor:
Małgorzata Bartosik-Purgat
Okładka książki/ebooka New media in the marketing communication of enterprises in the international market

Okładka książki New media in the marketing communication of enterprises in the international market

Okładka książki New media in the marketing communication of enterprises in the international market

Okładka książki New media in the marketing communication of enterprises in the international market

Ocena:
Bądź pierwszym, który oceni tę książkę
Stron:
350
Druk:
oprawa miękka
2w1 w pakiecie:
     ePub
     Mobi

Książka

89,00 zł
74,59 zł

Dodaj do koszyka

Ebook

71,00 zł
56,80 zł

Dodaj do koszyka lub Kup na prezent Kup 1-kliknięciem

Przenieś na półkę

Do przechowalni

Do przechowalni

The book addresses the use of new media in communication in foreign markets. It describes the latest marketing strategies which were created due to the widespread access to the Internet, the development of technology and new media, such as social media marketing, 360 degree marketing, inbound marketing. The author presents a set of tools that are used to measure the effectiveness and efficiency of the use of new media in marketing. She indicates the factors that may determine the actions within marketing communication in foreign markets. The publication also presents the results of quantitative and qualitative research conducted in over 320 enterprises operating not only in Poland but also in foreign markets - divided into B2B and B2C markets. The results of the research identify solutions that are used by enterprises in communication with foreign partners as well as factors which define the nature of the communication. Thanks to the presented case studies, the book is an invaluable source of knowledge for everyone who studies market trends and coordinates marketing activities. It can also be useful for students of management, marketing and new media in the following subject areas: marketing, marketing communication, international marketing, digitalization in marketing.

Małgorzata Bartosik-Purgat

Zamknij

Wybierz metodę płatności